HOME MADE AGRICULTURE
| Business Location: | Rural area - Villages |
| Province | North West |
| Branch: | Ngaka Modiri Molema |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business is engaged in the manufacturing and packaging of homemade mabele (sorghum meal). Its core activities include sourcing raw sorghum from local farmers, cleaning and sorting the grain, milling it into sorghum meal, and packaging the final product for sale.
Challenges/Needs:
The business faces challenges related to limited promotional and marketing material, which affects its ability to effectively promote its homemade mabele (sorghum meal) products.
There was a lack of branded promotional materials such as banners, flyers, product labels, and basic signage. This limited the business’s ability to attract new customers, differentiate its products from competitors, and access broader and more formal markets.
Intervention Insights and Results
Intervention Details:
The business received marketing and promotional support from SEDFA to enhance the visibility and market reach of its homemade mabele (sorghum meal) products. This intervention included the provision of branded product labels, flyers, banners, and other promotional materials to help the business attract new customers and strengthen its brand identity.
Outcome Details:
The intervention also helped the business enhance its professional image, creating greater customer confidence in the quality and reliability of its products. Overall, the support contributed to increased sales opportunities, stronger brand recognition, and a more sustainable business operation.
Client Feedback
Client Comments:
"I am very grateful for the support provided by SEDFA. The promotional materials have made a noticeable difference in how my business is seen in the community. Customers are now able to identify my products more easily, and sales have improved since receiving the branded labels, flyers, and banners. This support has strengthened my business and given me confidence to grow further."
